COMM 3675 MEDIA ADVERTISING

An examination of the concepts and processes of media advertising focusing on the economic regulatory, global and social forces that impact the management of advertising campaigns in the radio, television, cable, and telecommunication industries. Elective Prerequisite(s): COMM*3660 CAT. TITLE FORMERLY: Broadcast Advertising. revised 09/17/02. CAT.NO CHANGED TO: MED 3100 AS OF 05/SP SEMESTER.