BUSM 145 Marketing Basics
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
BUSM 145Marketing Basics
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
Department
Business and Economics
II. Course Specification
Course Type
Program Requirement
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
45
Grading Method
Letter grade
III. Catalog Course Description
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Explain the overall importance of marketing and how it fits into the business environment.
- Discuss how the marketing mix (the four P's) is used to address the needs and wants of consumers.
- Demonstrate knowledge of various advertising media such as print, radio, television, outdoor advertising, direct response, etc.
- Identify the components of a successful advertising campaign.
- Conduct primary marketing research to evaluate marketing decisions.
- Identify ethical considerations related to marketing and product development.
- Differentiate and discuss traditional selling and relationship selling techniques.
- Create and present a marketing plan that targets a distinct market segment.
V. Topical Outline (Course Content)
History of the marketing
Strategic planning for competitive advantage
Ethics and social responsibility
4-P’s of marketing
Global vs. Local vision
Consumer decision making
Segmenting and targeting markets
Market research
Product packaging
Marketing services and nonprofit organizations
Marketing channels
Marketing communications
Advertising vs. Public relations
Personal selling and sales management
Pricing concepts
Social media marketing
VI. Delivery Methodologies
Required Assignments
Contact program director for required assignments per semester.
Required Exams
Final Exam
Required Text
MKTG10, Authors: Lamb, Hair, and McDaniel
Required Activities
Chapter Quizzes
Team Projects
Individual Projects
Specific Course Activity Assignment or Assessment Requirements
Contact program director for required assignments per semester. Final Exam Chapter Quizzes
Team Projects
Individual Projects