The development of a business plan for use as a guide in starting and operating a successful business. Requires students to research ideas, markets, financial needs, development of pro-forma financial statements, and other data to prepare a complete and realistic business plan. The plan will be developed in a step-by-step process following a typical business plan outline.
BUSM 262Business Plan Development
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
Department
Business Management & Entrepreneurship
II. Course Specification
Course Type
Program Requirement
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
Semester Contact Hours Clinical
0
Grading Method
Letter grade
III. Catalog Course Description
The development of a business plan for use as a guide in starting and operating a successful business. Requires students to research ideas, markets, financial needs, development of pro-forma financial statements, and other data to prepare a complete and realistic business plan. The plan will be developed in a step-by-step process following a typical business plan outline.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Business Plan Development
- Demonstrate understanding of the principles of defining innovative business opportunities and developing new business ventures.
- Utilize screening and feasibility tools and be able to conduct a feasibility analysis to determine the worthiness of a potential new business idea.
- Complete a full business plan including the development of an executive summary, industry and market analysis, a marketing strategy and plan, operation plans, product/service development plan, and company structure.
- Identify financial requirements of a new business and be able to understand and develop pro forma financial statements (e.g. income statement, balance sheet, cash flow, etc.)
- Explain federal, state, and local regulations that affect small business ownership.
- Compare and contrast characteristics of business to business e commerce and business consumer e commerce.
V. Topical Outline (Course Content)
VI. Delivery Methodologies
Required Assignments
Title
Student Learning Outcomes(s)
Step 1: Business Idea Brainstorming
1, 2, 3, 6
Step 2: Naming Your Business
1, 2, 3, 5
Step 3: Mission Statement
1, 2, 3
Step 4: Goals/Outcomes
1, 2, 3
Steps 5 & 6: Start Up Costs & Break Even Point
1, 2, 3, 4
Step 7: Business Entity Type
1, 2, 3
Step 8: Demographics/Psychographics/Socialgraphics
1, 2, 3
Step 9: Exploring Your Competition
1, 2, 3
Step 10: Researching Your Location
1, 2, 3, 5
Step 11: Exploring Trends
1, 2, 3, 5
Step 12: Pricing and Positioning
1, 2, 3, 4
Step 13: Product Packaging
1, 2, 3, 4
Step 14: Distribution Channels
1, 2, 3
Step 15: Sales Channels
1, 2, 3, 6
Step 16: Branding
1, 2, 3
Step 17: Promotional Strategy
1, 2, 3, 6
Step 18: Management and Personnel
1, 2, 3
Step 19: Exit Strategy
1, 2, 3
Step 20: Financials
1, 2, 3, 4
Step 21: Supplemental Information
1, 2, 3
Step 22: Executive Summary
1, 2, 3
Final Business Plan
1, 2, 3, 4, 5
Franchise Worksheet
4, 5
Valuation and Loans
4
Business Plan Presentation
1, 2, 3, 4, 5
Final Exam
1, 2, 3, 4, 5, 6
Specific Course Activity Assignment or Assessment Requirements
Title
Student Learning Outcomes(s)
Step 1: Business Idea Brainstorming
1, 2, 3, 6
Step 2: Naming Your Business
1, 2, 3, 5
Step 3: Mission Statement
1, 2, 3
Step 4: Goals/Outcomes
1, 2, 3
Steps 5 & 6: Start Up Costs & Break Even Point
1, 2, 3, 4
Step 7: Business Entity Type
1, 2, 3
Step 8: Demographics/Psychographics/Socialgraphics
1, 2, 3
Step 9: Exploring Your Competition
1, 2, 3
Step 10: Researching Your Location
1, 2, 3, 5
Step 11: Exploring Trends
1, 2, 3, 5
Step 12: Pricing and Positioning
1, 2, 3, 4
Step 13: Product Packaging
1, 2, 3, 4
Step 14: Distribution Channels
1, 2, 3
Step 15: Sales Channels
1, 2, 3, 6
Step 16: Branding
1, 2, 3
Step 17: Promotional Strategy
1, 2, 3, 6
Step 18: Management and Personnel
1, 2, 3
Step 19: Exit Strategy
1, 2, 3
Step 20: Financials
1, 2, 3, 4
Step 21: Supplemental Information
1, 2, 3
Step 22: Executive Summary
1, 2, 3
Final Business Plan
1, 2, 3, 4, 5
Franchise Worksheet
4, 5
Valuation and Loans
4
Business Plan Presentation
1, 2, 3, 4, 5
Final Exam
1, 2, 3, 4, 5, 6
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