Marketing and Digital Media (51 credits)
Students pursuing a Marketing and Digital Media (MDM) major complete a Core plus twelve credits in a disciplinary focus. A focus of concentration is available in either Business or Art History. The MDM Core (39 credits) introduces essential concepts in business, marketing and a variety of visual digital communication areas.
The MDM major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly shifting digital landscape in today's internet driven world. This is an interdisciplinary major fulfilling requirements for the Professional Studies & Enhancements (PSE) and Humanities & Fine Arts (HFA) areas within PEAK.
Business & Accounting 21 credits
| MAT-125 | Data Analysis and Statistics | 3 credits |
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| or | |
| MAT-212 | Multiple Regression Analysis | 3 credits |
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| | |
| ACC-221 | Financial Accounting | 3 credits |
| BUS-100 | Introduction to Business | 3 credits |
| ECN-200 | Principles of Economics | 3 credits |
| BUS-360 | Principles of Marketing | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |
| BUS-492 | Business and Accounting Capstone: Junior
Year Experience | 1 credit |
| BUS-497 | Internship | 1-6 credits |
A minimum of 2 credits of Internship (BUS-497) is required.
Art and Digital Media 18 credits
| ART-107 | Digital Imaging | 3 credits |
| ART-108 | Introduction to Web Design | 3 credits |
| ART-130 | Introduction to Design | 3 credits |
| ART-281 | Graphic Design | 3 credits |
| ART-207 | Digital Video | 3 credits |
| ART-321 | Visual Communication Advanced Studio | 3 credits |
Required Area of Concentration
12 credits - select 1 area of concentration
Business Concentration - (select 4 courses) 12 credits
| BUS-200 | Small Business Management | 3 credits |
| BUS-340 | International Business | 3 credits |
| BUS-366 | Marketing Communication | 3 credits |
| BUS-391 | Legal Environment | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
Other BUS/ACC 300 - 400 level courses approved by department director.
Art History Concentration - (select 4 courses) 12 credits
| ART-324 | Picasso and 20th Century Art | 3 credits |
| ART-325 | Art of the Romantic Era | 3 credits |
| ART-326 | Rembrandt and 17th Century Dutch Art | 3 credits |
| ART-341 | Modern Art: 1850-1940 | 3 credits |
| ART-342 | Modern Art After 1940 | 3 credits |
| ART-351 | Auguste Rodin and Modern Sculpture | 3 credits |
| ART-355 | Medieval Art History | 3 credits |
| ART-356 | History, Literature, and Art of the
Italian Renaissance | 3 credits |
Other ART 300 - 400 level courses approved by department chair